winder for congress

background

Winder was running in South Jersey and needed to speak to the area, while his campaign needed support to grow over time.

objective

We worked with Bayly Winder for creative direction and built up a striking brand, strong messaging, easy to navigate website, full press kit, and social media filming, enabling Bayly to put his best foot forward when jumping into the race.

timeline

Start of Contract
Brand Created
Splash Page Website
Website Full Build
Social Media Supply Drop
On-The-Ground Filming
Videos Delivered
6/1
6/13
6/20
6/21-7/15
8/26
9/9
9/16

branding

We designed a brand that was not only aesthetically pleasing, but reflected Winder’s goals. With bold fonts, a small lighthouse, and a red, yellow, and blue color gradient, we reflected the look of South Jersey and Winder’s goal of casting a wide net.

social media

Through our Social Media Design Supply Drop, we provided graphic templates, pre-made graphics, and models for articles, endorsements, and more, giving the campaign the flexibility they needed.

40 premade graphics

22 videos

on-the-ground filming

We traveled to New Jersey to film shorts, working with Winder to make sure they reflected his personality and that of NJ-2. We filmed 22 videos over the course of 8 hours.

web design

We built Winder’s website from a simple landing page at the start of his campaign, to a colorful and information-dense hub as the race picked up. Notably, we put all of his policies into six clear categories, and created a press kit, with photos, press releases, and contact information.

jersey-centered brand design

22 web pages

6 policy buckets

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