background
Analilia Mejia was one of over a dozen candidates who jumped into the 2026 NJ-11 special Democratic primary to replace now Governor Mikie Sherill. Analilia Mejia had a strong activist background that made her stand out from other candidates. Which Side Digital and New Way Forward teamed up to make waves in NJ-11, and that’s exactly what we did.
objective
With a short timeframe to campaign and so much competition, we had to ensure she stood out as a progressive fighter, that we showcased her experience as an organizer, and that we quickly raised funds for her campaign.
timeline
Start of Contract
Graphics Production
Email Program Start
GOTV Push
Election Day
stats at a glance
2000%
GROWTH OF Email + SMS lists
$235K+
RAISED IN 10 WEEKS
~40%
OF TOTAL CAMPAIGN RAISE
~1M
INDIVIDUAL TOUCHES
messaging
We took the campaign’s unbought, unbossed message and made it resonate across email, text, and all accompanying visuals.
We showcased Analilia’s commitment to an economy for all, and a government for the people, not billionaires, taking the many policies she was fighting for and uniting them.
graphics
WSD crafted graphics that further emphasised Analilia’s image as the progressive choice in a crowded field. With eye-catching images that placed her front-and-center and a unified color scheme of pink, red, and navy, and a focus on captivating phrases, we made sure to give this campaign a feeling of professionalism inspired by vintage progressive posters. These graphics were used on the campaign socials, emails, and print materials.
texting
New Way Forward routinely sent dozens of high-raising texts that raised tens of thousands of dollars fast. New donors were brought into the program through text outreach, and together with emails, digital amounted to ~40% of the campaign’s total raise, with over $235,000 raised by the time of Analilia’s victory.
email program
Which Side Digital led an email program that showcased Analilia’s policies, values, and showed her as a progressive fighter. During the short sprint that was the special primary, we tripled her audience and raised thousands of dollars through 70 email campaigns, with about 660,000 total sends reaching hundreds of individual donors.
Outside of fundraising, we worked to gather total volunteers and mobilize supporters for Analilia’s events. Together with her team on the ground, we gathered hundreds of New Jerseyians for ICE Watch trainings, Town Halls, and other events.
partner digital
We took lead on partner digital sends to grow campaign reach and fundraising. This included content centered around key race updates and endorsements from progressive leaders like AOC and
Bernie Sanders.
Together, Which Side Digital and New Way Forward collaborated with partners to grow the Analilia Mejia campaign list by over 2,000%.
gotv
In the weeks leading up to the primary, Which Side and New Way Forward created content that would energize voters, targeting NJ-11 with reminders of important election dates, opportunities to phone bank and canvass, and more. This included emails that linked to resources and gave a wide range of ways to get involved, and posts that were designed to be eye-catching and informative.
On Election Day, voters received reminders of how many hours left before the polls closed through email and social media, keeping voters engaged and getting as many as possible to the polls, in spite of bad weather and an overwhelmingly crowded field.
Support You Deserve
When you choose Which Side, you get the best work we can provide every time. Whether it be design or any other of our countless packages, we have what you need to take your operation to the next level.
