statewide engagement
Outreach to Every Community
Which Side worked hand-in-hand with Team Alke to capture the hearts and minds of potential donors in a campaign focussed squarely on Montana. We knew our campaign could only work if it was built through local support statewide.
what we BROUGHT to the table:
Working with lists of in-state residents, we blended ideologically driven content with donation asks to raise money and spread the word about Ben. We grew our active list to more than 20,000 engaged IDs and regularly connected with them to educate them on what Ben stood for and why they should donate. These efforts included:
- Direct Donation Asks creatively drawn up to convince people that now is the time to help build Ben’s movement.
- News Highlights discussing ongoings in the state (particularly stories relating to shortcomings of Ben’s opposition).
- Ben’s Issue Coverage and Opinions giving engaged IDs in particular a look into what Ben stands for and why
Transformative Fundraising
Getting Money to the Movement
Which Side set out with a basic goal: Raise Ben money. By the end of the campaign, that’s exactly what we had done.
what we Brought to the tablE:
By the end of the campaign, we had raised $35,000 from our Montana donor base. We successfully engaged the statewide base and mobilized donors in a way that exceeded campaign expectations. In the end, we:
- Sent 72 email campaigns to our active base all while working through initially inactive IDs to engage thousands and bring them back into the fold.
- Sent a total of 1,364,036 individual emails, spreading our message statewide all while creating a stable, engaged donor base in Montana.
- Received 14,559 link clicks from Montanans statewide who not only saw our emails, but were driven to learn more about Ben and how to donate to his campaign.
graphic design
Making Eye-Catching Emails
Our team knew that the average fundraising emails circulating in the 2024 cycle were fairly bland. We set out to change that, bringing special attention to the design of our emails and the content within them.
what we BROUGHT to the table:
We knew that we needed to go beyond the standard email framework to cultivate a sizable base of engaged users. We designed our emails to be functional all while improving them aesthetically wherever we could by:
- Making a slew of custom graphics embedded in emails that served to break up our email copy – creating functional digital advertisements for Ben within every send.
- Using brand colors and assets to spice up generally mundane elements of the emails themselves to ensure link colors, bolding colors, buttons, and more were designed to go beyond the industry expectations.
web design
Dynamic Landing Pages
Which Side wanted to ensure that when potential donors and supporters clicked, they landed somewhere with the information they needed. We understand smaller campaigns may not have the time and resources to optimize their websites. Our web designers had a simple, effective solution.
what we Brought to the tablE:
Our team went to work building Ben a dynamic landing page that engaged users would be routed to that acted as a functional second email and advertisement for the campaign. Our landing page included:
- A “My Story” section, giving a a brief synopsis of Ben’s story to help potential supporters and donors get an idea of who he was.
- An “Issues” section highlighting Ben’s top issues to give engaged IDs where he stood on the issues they cared about.
- A creative donation ask prompting users (who had now received 2 ads in one send) to spare the cost of everyday purchases for Ben’s efforts in Montana.