HERE'S WHAT WE DID:

A Democrat had not held Alaska's at-large congressional seat in almost fifty years. With the help of Which Side, Mary Peltola changed that.

We were there from the beginning!

2/15

MARY PELTOLA

Started Contract

AUG. 4

Began Managing Socials

AUG. 7

First Ad Campaign

AUG. 12

Website Redesign

AUG. 31

Final Ad Campaign

AUG. 31

Won Special General

OCT. 20

Merch Store Launch

SEP. 5

Won the General

NOV. 22

Which Side made an immediate impact.

3/15

MARY PELTOLA

Social Media is our bread and butter...

Mary Peltola's social brand rose above the crowded digital space into a league of its own. 

4/15

MARY PELTOLA

New Followers

+161k

Total Growth

7,310%

4.3M

107M

Total Likes

Total Impressions

6/15

MARY PELTOLA

New Followers

+17k

Total Growth

3,090%

MARY PELTOLA

New Followers

+8k

Total Growth

430%

HYPER LOCAL FOCUS

Most of the growth on facebook was growth in the state of Alaska – increasing reach and name recognition with key voters.

7/15

8/15

MARY PELTOLA

There are some things that words can't convey...

Your brand says so much about you while saying nothing at all - Mary's brand sold the country on Mary.

36

Interactive  Pages

9/15

MARY PELTOLA

A call for artists: both professional and amateur.

Mary's campaign issued a call for artists to submit proposals for funding for the creation of campaign artwork. The website also included a creative center where supporters could easily create their own Mary-themed designs.

40

Interactive Templates

MARY PELTOLA

Wearing a brand with pride...

When looking at our work, Mary's supporters would say "I wish this was on a shirt!" - so we put it on a shirt.

20

Different Pieces

10/15

11/15

MARY PELTOLA

Reaching an offline audience...

Our team created dozens of print literature pieces in order to reach the far corners of Alaska's voter base.

MARY PELTOLA

Creating engaging, dynamic digital ads...

Our targeted ad campaigns introduced Mary to Alaskans in every corner of the state.

35

Ad Variations

12/15

MARY PELTOLA

Personalized Ads for Different Groups Voters

35

Ad Variations

9

Sizes for Each

No Matter what the issue, we created content to directly answer Voter's questions

13/15

MARY PELTOLA

Total Impressions

109M

Total Clickthroughs

+1M

14/15

15/15

The End.

Imagine how these numbers would work for you!

...but wait 

Let's sit down for a free strategy call and plan your digital success today.

MARY PELTOLA