HERE'S WHAT WE DID:
A Democrat had not held Alaska's at-large congressional seat in almost fifty years. With the help of Which Side, Mary Peltola changed that.
We were there from the beginning!
2/15
MARY PELTOLA
Started Contract
AUG. 4
Began Managing Socials
AUG. 7
First Ad Campaign
AUG. 12
Website Redesign
AUG. 31
Final Ad Campaign
AUG. 31
Won Special General
OCT. 20
Merch Store Launch
SEP. 5
Won the General
NOV. 22
Which Side made an immediate impact.
3/15
MARY PELTOLA
Social Media is our bread and butter...
Mary Peltola's social brand rose above the crowded digital space into a league of its own.
4/15
MARY PELTOLA
New Followers
Total Growth
Total Likes
Total Impressions
MARY PELTOLA
New Followers
Total Growth
Most of the growth on facebook was growth in the state of Alaska – increasing reach and name recognition with key voters.
7/15
8/15
MARY PELTOLA
There are some things that words can't convey...
Your brand says so much about you while saying nothing at all - Mary's brand sold the country on Mary.
Interactive Pages
9/15
MARY PELTOLA
A call for artists: both professional and amateur.
Mary's campaign issued a call for artists to submit proposals for funding for the creation of campaign artwork. The website also included a creative center where supporters could easily create their own Mary-themed designs.
Interactive Templates
MARY PELTOLA
Wearing a brand with pride...
When looking at our work, Mary's supporters would say "I wish this was on a shirt!" - so we put it on a shirt.
Different Pieces
10/15
11/15
MARY PELTOLA
Reaching an offline audience...
Our team created dozens of print literature pieces in order to reach the far corners of Alaska's voter base.
MARY PELTOLA
Creating engaging, dynamic digital ads...
Our targeted ad campaigns introduced Mary to Alaskans in every corner of the state.
Ad Variations
12/15
MARY PELTOLA
Personalized Ads for Different Groups Voters
Ad Variations
Sizes for Each
No Matter what the issue, we created content to directly answer Voter's questions
13/15
MARY PELTOLA
Total Impressions
Total Clickthroughs
14/15
15/15
The End.
Imagine how these numbers would work for you!
...but wait
Let's sit down for a free strategy call and plan your digital success today.
MARY PELTOLA