HERE'S WHAT WE DID:
A Democrat had not held Alaska's at-large congressional seat in almost fifty years. With the help of Which Side, Mary Peltola changed that.
We were there from the beginning!
3/14
MARY PELTOLA
It's About the Story We Get to Tell
We wanted every design and digital asset to be a part of an interwoven strategy to tell voters a story of who Mary is and what her campaign stands for, as well as the uplifting and lighthearted spirit of Mary and her team that so many Alaska voters have come to know. We did all of this while uplifting the beauty of Alaska. With over ten characters to tell that story and over 140 background scenes, we did just that.
4/14
MARY PELTOLA
5/14
MARY PELTOLA
It's About the Feeling a Voter Develops
We wanted to foster a strong sense of community and connection across a state of people who oftentimes find themselves disconnected from one another or even isolated within their communities due to the sheer vast size of the state they call home. The brand and designs that we implimented were all part of a goal of making people across Alaska really feel like they were a part of something bigger - something they'd want to fight for.
6/14
MARY PELTOLA
7/14
MARY PELTOLA
It's About Providing Support Through Engaging Content
We highlighted over 40 videos and over 15 sections highlighting the key "solutions" Mary had to the problems Alaskans have been facing for years to give people across the state a real idea of not only what Mary stood for, but what she stood to do. The videos in particular also gave short insights into Mary and the people who supported her, continuing to foster the community element of her campaign that we have cultivated for so many years.
8/14
MARY PELTOLA
9/14
MARY PELTOLA
It's About Activating Voters to Get to the Polls
The only way to keep a campaign going is to mobilize voters and get them to the polls when the time comes. We developed countdown graphics and other GOTV content to help take the base we've cultivated and get them to vote for Mary in the primary and general elections.
10/14
MARY PELTOLA
11/14
MARY PELTOLA
12/14
MARY PELTOLA
13/14
MARY PELTOLA
14/14
The End.
Imagine how these numbers would work for you!
...but wait
Let's sit down for a free strategy call and plan your digital success today.
MARY PELTOLA