branding

Which Side Digital went back to the drawing board for Mary Peltola’s reelection campaign, looking to craft a brand that captures the essence of a united Alaska - one that has moved beyond the need for partisan bickering.

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BRANDING

brand mascots

Our team created a variety of illustrated campaign mascots like sled dogs, bears, and of course, fish!

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BRANDING

new logo set

We updated the 2022 cycle brand to bring calming, earthy tones to the campaign, keeping the Yupik Eye itself to retain the nod to Mary's Alaska Native roots.

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BRANDING

tailored illustrations

We created a slew of eye-catching Alaska-relevant designs that were used in merchandise, digital media graphics, and more.

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BRANDING

illustrated backgrounds

Our incorporated imagery was evocative of Alaska’s natural beauty - mountains, trees, waterways, and more! 

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BRANDING

palatable color scheme

A brand new color scheme, moving away from traditional Democrat blues in favor of more earthy tones. 

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BRANDING

craft your own brand with us today!