Which Side Digital went back to the drawing board for Mary Peltola’s reelection campaign, looking to craft a brand that captures the essence of a united Alaska - one that has moved beyond the need for partisan bickering.
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BRANDING
Our team created a variety of illustrated campaign mascots like sled dogs, bears, and of course, fish!
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BRANDING
We updated the 2022 cycle brand to bring calming, earthy tones to the campaign, keeping the Yupik Eye itself to retain the nod to Mary's Alaska Native roots.
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BRANDING
We created a slew of eye-catching Alaska-relevant designs that were used in merchandise, digital media graphics, and more.
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BRANDING
Our incorporated imagery was evocative of Alaska’s natural beauty - mountains, trees, waterways, and more!
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BRANDING
A brand new color scheme, moving away from traditional Democrat blues in favor of more earthy tones.