Junaid's social media was built form the ground up and was grown significantly through his Congressional race to help him engage with and built support amongst his constituents and Democrats nationwide. As a first time candidate, growing his digital footprint was a critical step in building out a name for Junaid's campaign ad helping educate voters on what he stood for. As such, great care was taken to build out his presence across platforms with a mixture of political messaging, on-the-ground content, and sleek graphics. What started as a near unknown campaign ended up earning nearly 30% of total votes in the district against one of the strongest fundraisers in the U.S. House of Representatives.