Games like word searches were introduced to print literature and a creation suite was placed on Mary Peltola's website allowing volunteers and voters alike to create their own content using the campaign's branding, logos, and more. This gave supporters real, visible ways to engage with and build the campaign, and in the process built real personal investment amongst thousands of Alaskans. When we gave the people the tools to create their own designs, they invested their own energy, time, and talent in a way they just otherwise wouldn't have been able to.